近來美國書店排行榜商業書籍top 1是一本叫做：Delivering Happiness: A Path to Profits, Passion, and Purpose－《奉上幸福》。這本書作者是36歲的華裔青年創業家謝家華（Tony Hsieh），書中闡釋他為企業創造熱情和利潤的要訣。
有了錢，謝家華投資了比自己更年輕的創業者尼克．斯威姆的網路鞋店Shoe Site，覺得"Shoe Site"這個名字太白，更名為Zappos。在謝家華的帶領下，"Zappos"開始「家喻戶曉」。每38個美國人當中，就有一個人買過Zappos的鞋或相關商品，Zappos的目標是滲透到10％。
A Path to Profits, Passion, and Purpose：
●Pay new employees $2,000 to quit.
●Make customer service the responsibility of the entire company, not just a department.
●Focus on company culture as the #1 priority.
●Apply research from the science of happiness to running a business.
●Help employees grow both personally and professionally.
●Seek to change the world.
●Oh, and make money too.
Sound crazy? It's all standard operating procedure at Zappos, the online retailer that's doing over $1 billion in gross merchandise sales annually. After debuting as the highest-ranking newcomer in Fortune magazine's annual "Best Companies to Work For" list in 2009, Zappos was acquired by Amazon in a deal valued at over $1.2 billion on the day of closing.
In his first book, Zappos CEO Tony Hsieh shares the different lessons he has learned in business and life, from starting a worm farm to running a pizza business; through LinkExchange (acquired by Microsoft for $265 million), Zappos, and more.
Tony shows how a very different kind of corporate culture is a powerful model for achieving success - and how by concentrating on the happiness of those around you, you can dramatically increase your own.
1. In the book you say, "I've been an entrepreneur for most of my life." Do you think people are born entrepreneurs or do they become them?
I think usually by the time you're 12 years old, you either have the entrepreneurial spirit or you don't. I would describe the entrepreneurial spirit as a combination of creativity and optimism.
2. Was the worm farm really the invaluable catalyst for forming your business and life philosophy?
My parents tell me that as a kid I was always trying to come up with different business ideas. The idea of starting a worm farm is my earliest memory of a business idea.
3. What is the ratio between rebelling against conventional wisdom and sticking to the good old truths in building a successful business?
4. You describe your way to happiness starting with profits, then going through passion and finally getting to purpose. Is that the only path to business happiness?
No, that was just the path that I happened to take. Part of the purpose of the book is to help other entrepreneurs and business owners shortcut the process and encourage them to go straight to combining profits, passion, and purpose.
5. You seem to have taken risks with business ideas a lot while growing up. How do you recognize a risk that you shouldn't take?
I think it just comes down to really breaking down what the worst case scenario actually is. For most of us, we're lucky to live in a time and in a society where we aren't actually ever in danger of dying from starvation or lack of shelter. Most of us have friends whose couches we can crash on in the worst case scenario, so any "risk" we take in starting a company isn't actually that big a risk.
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